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Founded in 1957, the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

24 Hours to Insight: Accelerating Quant/Qual Resea...
Actionable Data = Better Service and Happier Custo...
Adding Cell Phones to Your Telephone Surveys
Always-on research: 24/7 dialogues with customers ...
Blink and You’ll Miss It: Advantages and Applicati...
Building Consensus around Politically or Financial...
Building a World Class Customer Satisfaction Measu...
Buzz Session Preview: Cross Border Research Transa...
Charting Success for Specialty Panels – The Insigh...
Combining Traditional and Innovative Methodologies
Identifying Optimal Targets: An Innovative Way of ...
If You Can’t Beat ‘Em, Join ‘Em: Implementing A DI...
Improvements for Dual-Frame RDD Sampling and Weigh...
Incidence Guidelines
Inside the Town Hall Session: A Sneak Peak to MRA ...
Intrusion of Innovation in the Culture of Survey R...
It’s There For the Taking: How to Make Use of Soci...
Learn How to Set-up & Manage Online Focus Groups
Levels of Explanation: Tapping the True Drivers of...
Making Jazz: A Window into Creating Engagement
Making Research More Valuable to Executives
Multicultural Intelligence Archive Webinar
Online Surveying: Innovative Techniques and Method...
Practical Voice of the Customer Programs: The Crit...
Prediction Markets for Concept Testing: A Case St...
Preserving and Increasing Liquidity during Trying ...
Re-Energizing the Annual Planning Process
Ready for Action: An Introduction to Self-Marketin...
Restrictions on Physician Incentives for MR: Exami...
Riding the Trend Wave: Engaging Respondents on the...
Size Does Matter: Mobile Survey Design That Works
Soaring to New Heights – How Southwest Airlines is...
Social Media Privacy
Social Media and the New Purchase Process
Social Media as a Catalyst for Growing a Marketing...
Surveys are Obsolete: Research Panels have reached...
The Consumer Consulting Board: How Online Customer...
The Results Are In: Social Media Techniques vs. Fo...
The Seven Golden Rules of Marketing Research
Unlocking Real-Time Insights with Google Consumer ...
Using Relationship Theory to Build a Better Model ...
WOMMA/MRA Joint Webinar Series Part 1: Word of Mou...
WOMMA/MRA Joint Webinar Series Part 2: Moments of ...
Why Customer Satisfaction Surveys Aren't Customer-...
Yes, it IS all about me - How the Me Statement aff...
Your Branding for “Data Driven Decisions - How to ...