Session Description: A practical approach to conducting qualitative research online, during this session, Jennifer Dale will explain the advantages and limitations of online focus groups and how to determine if the methodology is appropriate for your research objective. Expand your marketing research opportunities and learn firsthand from a seasoned online moderator exactly what to consider when designing an online focus group study -pitfalls to avoid, key issues to address and tips to streamline your efforts. Learn how online focus groups can fit seamlessly into your existing marketing and research efforts, whether you conduct your own studies or work with a research supplier. Outline
Session Description: During this session, attendees will learn:
Session Description: WOMMA and the Marketing Research Association (MRA) have partnered to present an Introduction to WOM Research, a special three-part webinar series. The series will provide an extensive overview of word of mouth marketing, including terminology, offline and online explained, types of WOM measurement and case studies explaining how to engage on WOM measurement.This session will provide an overview of word-of-mouth marketing (WOM). Attendees will learn about the key elements of a WOM program; the various types of program (Viral, Community, Grassroots, Influencer, etc.); WOM strategies and best practices; the effectiveness of WOM campaigns; ethical issues of WOM; and trends in WOM – who’s doing it and how much?
Session Description: WOMMA and the Marketing Research Association (MRA) have partnered to present an Introduction to WOM Research, a special three-part webinar series. The series will provide an extensive overview of word of mouth marketing, including terminology, offline and online explained, types of WOM measurement and case studies explaining how to engage on WOM measurement.Brad Fay (COO, Keller Fay Group) and Dr. Walter Carl (Founder, Chief Research Officer, ChatThreads), two leaders in WOM measurement, will help participants to understand the difference between measuring “what you can” and “what you need” by providing a broad survey of different approaches, methods, and metrics for measuring word of mouth, both online and offline.. Participants will take away an understanding of:Learner Outcomes
Session Description: Managing international qualitative research can leave the feeling of trying to communicate in a language and way of doing things that you just do not understand. In this presentation, we will look at some of the qualities, skills and tools needed to better navigate and execute international qualitative research on behalf of clients.
Session Description: Industry Background & Composition •Worldwide Market•Segmentation by Company•Translation v. Localization•Web-Based InitiativesTranslation memory as a prevalent tool Authoring for translation •Consistency•ToolsMarket Research Solutions •Focus Groups•Recording•Transcribing•TranslationQuestionnaire Development •Open vs. Closed-Ended questions: the impact on translation•Multilingual CodingCultural Research Respondent Services
Session Description: This presentation given by Dan Weinstein, a Senior Consultant at RSG. Dan will cover some of the advanced applications of conjoint and other choice modeling techniques. The choice modeling applications discussed will be those that go beyond the capabilities of many off-the-shelf software packages. RSG is a Dartmouth College-based market research and consulting firm that focuses on applying the state-of-the-practice choice modeling techniques to business issues. While this presentation will touch on the variety of uses of choice modeling techniques such as conjoint analysis, it will also focus on a few state-of the art applications techniques such as: 1) How conjoint methods can be used to develop product or service bundles2) How conjoint analysis can be used to optimize product or service lines, accounting for a brand’s several offerings3) How conjoint can be used to forecast financials and market share.The presentation will touch on the survey design and modeling issues involved with these advanced choice modeling applications, as well as the business applications.
Session Description: In a research world where questionnaires of more than 20 minutes are considered to be ‘not done’ and consumers are less and less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues with one’s customers. It is possible, however! In this presentation, Tom will elaborate on the following aspects:
Session Description: The Health Insurance Portability and Accountability Act (HIPAA) privacy and security rules have always posed a challenge to research organizations working with healthcare providers and related entities. That challenge just got a whole lot stiffer. The HIPAA rules were revamped and dramatically expanded early in 2009 by the Health Information Technology for Economic and Clinical Health Act (the HITECH Act). This new rules create extensive obligations and directly liability for survey researchers as Business Associates that will come into effect beginning February 17, 2010. If your business works or is thinking about working with healthcare providers and related entities, you do not want to miss this important session on the new rules and how they could potentially impact your business!
Session Description: Is ‘bad’ survey behavior due to bad respondents or to a poor survey environment? At the time online data quality became a hot topic, research companies understandably and appropriately scurried to implement tools to detect and capture ‘bad’ respondents. This webinar presents reasons we believe greater focus should also be placed on pro-active efforts to improve the survey taking experience. It also provides examples of how to go about it.
Session Description: This workshop is focused on new ways to look at how you think, talk and execute in your approach to new business development. The goal is to provide tangible tools that help you attract more of the right kinds of new clients faster, and spend less time and energy on dead end deals. We share our overall philosophy on achievement, change, and tangible examples of more effective approaches to ‘sales’ communication. Our goal is to help smart, growth oriented professionals create a more sophisticated approach to engaging prospective new clients and grow business from their existing ones.
Session Description: Learning Objectives / Outcomes Include:Basic Sampling fundamentals • Coverage• Representative• Projectability• Response RatesRecognition of bias inherent in certain Sample Frames • Telephone• Internet• Mail / PersonalUtilizing the right Sampling approach for your particular studyLegal / legislative issues • Do Not Call• Spam• Cellular / Wireless• Automated Dialing
Session Description: Today, the successful sales professional needs to think in terms of managing assets much like a business owner or Corporate CEO. The increasingly competitive business climate requires the sales professional to evaluate not only what they do everyday but more importantly, how they do what they do and to whom they do it. Efficient and effective use of assets is critical in improving the performance and quality of the selling function.Learn how to deliver measurable results through an improved sales process.
Session Description: This webinar is an important primer on how to:1) Conduct good online research 2) Better compare sample quality across multiple panel providers Does it make sense, for example, to measure the responsiveness of online panels in the same way we measure response among RDD samples? Cooperation, as a metric, is heavily influenced by panel management, panel culling, and recruiting practices. We will offer a comprehensive review of commonly used metrics to compare and validate online panels. In the process, we will address common sources of error in online research projects such as recruitment methods, targeting, survey routers, incentive structure, and other factors. We will make use of case studies to provide examples and perspective for research practitioners.
Session Description: Olivetree Research and SSI conducted a test where various mobile and traditional modes were used to collect diary data about snacking. The results are surprising and very relevant to the discussion of how to best leverage technology to present clients with the best data and direction available about the products and services they offer. This session is intended for any researchers interested in understanding the “how” and, perhaps more importantly, the “why” of in the moment mobile research. End clients would learn how to increase the accuracy (validity) of their data through utilisation of mobile techniques. Speakers: Carol Shea is the president of Olivetree Research, a full service marketing research consultancy. During a career spanning twenty years, she has fine-tuned her talents in meeting strategic consumer and business-to-business marketing research needs. She is uniquely qualified in the arenas of brand positioning, new product development and shopper insights. Meghann Roberts has been with SSI since 2002 and is a Senior Account Manager. Her experience includes managing complex marketing research programs and overseeing beginning-to-end CATI, IVR, online, mobile, and mixed mode surveying processes. Her core skills are survey consultation, end-to-end process management and organization, and problem-solving.
Session Description: Blogs are the latest and greatest Internet phenomena. The use of blogs by individuals and by companies is growing at an incredible rate. So, can market researchers take advantage of blogs? The answer is yes.
Session Description: The presentation will cover the basics of what clients expect and then quickly move into suggestions on how to “delight” clients with seemingly simple gestures. It’s very easy to create a bad impression, but just as easy to make clients think highly of you and your organization and to keep you top of mind for consideration for the next project.
Session Description: Presentation is designed to provide a detail overview of the state of privacy laws in the state of Ohio as well as a general overview of federal privacy law impacting the survey and opinion research profession. The session will then discuss guidelines for compliance with privacy laws and template model language for business solutions.
Session Description: Sales is a skill that can be learned, but most salespeople are never trained. In this presentation, best practices for making contacts, setting appointments, and planning sales trips will be discussed. This is an introduction to the basic skills in organization, preparation, and follow-up. Message is that good training can produce great salespeople if they follow the program.
Session Description: This session will tell you everything you need to know about implementing a successful customer satisfaction measurement/tracking program. The speaker will address costs and benefits associated with tracking customer satisfaction as well as provide a detailed overview of the implementation process. Each attendee will leave the session with a working knowledge of how to implement a satisfaction measurement program and the impact it can/will have on their business.
Session Description: Online communities offer a huge potential for building respondent panels that can be an invaluable source of feedback to customers, employees, partners and other stakeholders. Such panels can provide a source for deliberate, consistent, and regular feedback that can have a dramatic effect on shaping policy and influencing critical business decisions. Best of all, these respondents are literally a click away, making the feedback immediate and extremely cost effective. The community also benefits from a shared sense of presence and influence that is critical to the health and vibrancy of any community. This presentation will address these benefits as well as the process of recruiting, incenting, managing and interacting with these respondent panels. The presentation will also discuss strategies on how to analyze this feedback data and turn it into actionable information that can become a reusable asset to be leveraged across the organization
Session Description: Free Webinar. Get a sneak peak at this Buzz Session that will take place at MRA First Outlook Conference this November. The social media revolution is a breeding ground for workplace nightmares. From issues with privacy and confidentiality to matters of workplace productivity, the social media realm can open up Pandora’s Box of legal issues that survey researcher employers should be aware. This discussion will provide an in-depth overview of social media and its legal challenges.
Session Description: Buzz Session: Cross Border Research Transactions: The Legal Implications of Conducting Research in the E.U., Canada and AsiaSurvey research transactions are going global. Are businesses, however, aware of the legal implications of what happens when data is transferred across borders? This session is designed to provide a broad, but detailed, overview of the latest laws in the E.U., Canada and Asia on the access and transfer of data. Attendees will also engage in roundtable discussions on scenarios that they may encounter while in business transactions abroad. For the active survey research professional who is engaged in the international market or the novice survey research professional who is exploring their options to engage in international business; this is THE session that you do not want to miss!Learner Outcomes
Session Description: Free Webinar. Get a sneak peak at this Buzz Session that will take place at MRA First Outlook Conference this November. This preview session will highlight the areas that IMRO volunteer members have identified as important areas and problems in the field, as well as describe IMRO’s approach to building standards and guidance around those areas. Session leaders will describe the types of social media research, IMRO’s guidelines development process and note how session attendees can ensure that their expertise and knowledge are included in the process.
Session Description: How do you know who is really answering your online survey? What validation methods and answer veracity measurements are you (or your sample provider) using? If you are not employing an arsenal of modern tools and applying best practices techniques to prevent and identify ‘survey cheaters’, then you run the risk of invalid data polluting your survey results. Learn what you should be doing and what questions you should be asking to ensure that the respondents who access and complete your next online survey are legitimate.
Session Description: During this Webinar, attendees will learn what claims substantiation is and why is it conducted, the strict requirements of testing procedures and the rationale and the different roles played by key parties, including the advertiser, the research company, legal consultants and regulatory groups such as the NAD (National Advertising Division of the Better Business Bureau and the US Courts (Lanham Act Legislation).This presentation is for those at the intermediate level or higher. While the presentation will be basic, it does require at the least an awareness of advertising claims and the market research industry. This session is recommended for market research company project staff, professionals involved in field operations, end users including corporate and advertisers.This presentation will discuss what a claim is, why it needs to be substantiated and how is substantiation conducted. By first delving into the definition of a “claim” and claims research, different types of claims – which ones need substantiation, the strategic issues; how does a claim benefit the advertiser vs. other types of communication strategies? The unique nature of research used to substantiate a claim and the ultimate objective of a claims substantiation test: Fairness in design.The speaker will then explain the claims substantiation process by examining the role of key parties involved, those making and supporting the claim; the advertiser, the research company, field operations, R&D legal etc, regulatory; those involved in evaluating or challenging a claim; Networks, NAD, US Courts,, legal representation and existing guidelines or standards.Finally, the presentation will discuss the many aspects of execution or conducting the research. The speaker will examine design, fielding, supervision, control of product and validation. The presentation will end with a discussion on making the claim and challenges from competition. The unique requirements for claims testing and the need to support the validity and fairness (impartiality, eliminating all possible bias) make it one of the more difficult types of research to conduct. What is required is an understanding of the process by those leading the effort and an understanding of the roles for all those involved.
Session Description: This presentation reviews the best practice for improving the quality of data collection and processing as it relates to coding and tabbing.
Session Description: New research conducted by Survey Sampling examines the changes in how consumers are seeking and sharing information online. The findings have significant consequences for the way our industry accesses and engages research participants. The survey was fielded in US, UK, France, Spain and Japan.Findings from this survey will be presented alongside supporting comments from research participants. Among the findings:1. Multi-tasking -- such as simultaneously searching Web sites, emailing and talking to someone—is a reality and a growing trend, posing both complications and opportunities for market researchers. 2. Consumers worldwide are now on the move, taking surveys anywhere, from the mall to the train to their homes. What are the implications for the way we field research studies?3. Use of social networks is on the rise – but there are differences by country and region. 4. Texting is gaining ground on traditional telephone calls as a way to communicate. The activity of receiving news and information is becoming inextricably bound up with the activity of sharing opinions.These changes all have implications for the way we find and engage people to give their opinions. The good news is that people can be accessed to give their opinions in more ways, in more places, at more different times than ever. However, their expectations for sharing their opinions are very different from what they were even a few years ago. Some practical suggestions and ideas on how to engage the consumer in this fast-changing world, will be presented.
Session Description: The presentation will cover an overview of the cultural differences for Latin America and the US Hispanic market in order to get a good understanding on why marketing research needs to be approached differently. We will also cover some information on what works well and what doesn’t in research in order to obtain meaningful research with these targets. It will also cover some important points to be taken into consideration when fielding a multi-country project across Latin America.
Session Description: Rosen will talk about the DNA of a great brand story and provide examples of brands that have developed great stories with new insight. We will share examples of brands where we have developed story with new insights in the Ohio Lottery Case history.
Session Description: This webinar will focus on the differences that exist when surveying Hispanics online versus other ethnic groups. With this group growing faster than any other population in the U.s., online research among Hispanics has increased. As traditional marketing campaigns have learned the importance of reaching Hispanics in culturally relevant ways, online research among Hispanics requires similar considerations to keep cooperation and completion rates high.
Session Description: A brief overview of online panel variability, both US and international will be followed by blending methods for smoothing that variability. New techniques for understanding consistency of panel data over time will be described and discussed.
Session Description: Case Study: Men’s Running Shirts -- Understanding Consumer Expectations and Product Sensory Performance to Enhance Product Marketing and Communication Objectives.This case study assessed male runners’ perceptions of the performance of an engineered athletic shirt, concentrating on its features and benefits. Three research techniques were used – consumer qualitative immersion groups, quantitative consumer assessment, and sensory descriptive analysis. One group of runners participated in a series of interactive Exploratory Sessions assessing product performance and design issues to explore expectations, concepts, and experiences. A second group of runners evaluated a competitive set of shirts before, during, and after usage on a series of performance and functionality measures, followed by their perceptions of various brands and concepts. A third group of runners participated in sensory descriptive analysis of the same competitive set of shirts. This information was used to describe and quantify differences based on each running shirt’s sensory characteristics.These research techniques were integrated to provide key sensory characteristics, and a comprehensive review of consumer perceptions of running shirts with clear direction for the marketing and development teams.Integrating the results of exploratory techniques such as immersion and observational research with consumer assessment and sensory research tools, can provide a deeper understanding of product opportunities with specific direction for products development.
Session Description: In this session, you will learn what types of pricing challenges there are in the recruiting and hosting of qualitative projects. Focus groups are no longer the rule; but rather have almost become the exception in today’s competitive qualitative marketplace. Facilities have to make certain their clients understand the impact of their methodologies on the respondents, their clients, the facility and their budgets to be able to guide their clients to the best decisions. Once you have mastered careful and considerate bidding techniques, you can become your clients’ own expert in methodological challenges. By offering significant suggestions for streamlining their project and its components and increasing its efficiency – many times simultaneously with decreasing their overall budget – you can assist your client in making the project a success from the beginning stages of project development.
Session Description: This web seminar teaches participants about the fundamental concepts of a great workplace, using our Great Place to Work® Model©. Best practices and other tools are shared that facilitate the application of these concepts directly to individual jobs and organizations. Each year, the Great Place to Work® Institute produces FORTUNE’s “100 Best Companies to Work for”® and the “50 Best Small & Medium Companies to Work for in America” list published in HR magazine. Best People Practices from award-winning companies will be shared, and e-rewards, a company on the journey to create a great workplace, is spotlighted.
Session Description: A change is happening in the way researchers engage with respondents. The core of this transformation is using the Internet to create a customer advisory panel. Unlike renting sample from an access panel for a one off survey, the advisory panel is a dedicated group used solely by an organization to mine the attitudes and behaviors of existing or potential customers. The challenge for researchers is adapting their research practices to reflect the technology of today as 3D animation, simulated shopping experiences and interactive video find traction. The future is moving beyond asking a question to creating virtual environments and watching how respondents interact.
Session Description: Laws and industry regulations around the issue of data privacy are important drivers in how we do business. It is, however, sometimes difficult to understand how we need to integrate these responsibilities in the way we manage projects on a day-to-day basis. In this webinar, we will provide a grassroots view of compliance and offer some practical insights you will want to apply within your own organization. Start 2008 with a better understanding of data privacy and ways to minimize your risks and those of your clients.
Session Description: The term “ethnography” is used fairly loosely these days and expectations about the work and final outcomes vary as much as the people calling themselves ethnographers. Before deciding to use an ethnographic approach, it is imperative to know what to expect. This presentation provides a definition of true ethnography, tips for distinguishing the real thing, and best practices both for vendors and buyers of ethnographic services.
Session Description: The session will cover the following topics: What is Design Ethnography •How companies of different sizes and foci have used Design Ethnography to explore potential new products or markets, while reducing development time lines and minimizing risks of product failure•Key ways in which professionals can integrate Design Ethnography into the development and strategic processes of their organization After this presentation participants will understand: •The competitive edge that Design Ethnography can provide to an organization in gaining fresh ideas and inspiration for developing new products and services •The value of discovering and transforming latent needs of customers into design criteria and development guidelines
Session Description: The current economic downturn has left many employers looking for opportunities to reduce costs in order to improve profitability. Retirement benefit programs are a significant component of a company’s costs and have become a potential cost reduction target. However, before changing these programs employers must consider potential workforce and public relations issues in order to avoid negative impacts to financial results.At the same time that employers are looking for opportunities to reduce costs, they must remain focused on potential fiduciary liability and compliance issues. For example, lawsuits regarding breaches of retirement plan fiduciary duty have become a recurring news topic. Non-disclosure of hidden fees charged to participants within 401(k) plans is difficult for employers to assess, which raises the risk of potential lawsuits and related costs.This webinar will examine cost savings opportunities for sponsors of retirement benefit programs and related trends and issues in the current economic climate.
Session Description: This session will cover the importance of managing your banking relationships, financial commitments and staff during challenging economic times. Offering sage advice and strategies proven to be effective in research businesses, Sandy will outline the steps to take to manage debt load, cost containment and the fine art of juggling client relationships with lagging receivables.
Session Description: The economic climate has forever changed the way we do business. For many of us, this is a familiar period similar to the early '80's; equally for many researchers this is uncharted territory about how to manage in turbulent economic times. So how does a researcher whether the storm? Come listen in for some "Lessons Learned" from earlier economic recessions and learn how to calmly manage your business forward with insight and discipline to weather the storm.
Session Description: By the end of this learning session, attendees will be able to understand how the culture of a firm and which components affect profitability, understand what Project Managers need to know and do to be effective in their job and understand how using software will help a Project Manager to manage better. In this interactive session we will describe the key points in elevating your project managers to a business manager by treating each project as if it were a business. The major topics include: Understanding the culture of your firm and components affecting profitability what you should expect from your Project Managers? What information do your Project Mangers need to know? What data do they need to do their job? And Using Software to help Project Managers manage better.
Session Description: As we move toward Q2 of 2009, clearly the market research industry is experiencing the impact of the recession in the US and around the world. We hear daily about the firms that are making it (some that are actually experiencing growth!) and those who are struggling. Many firms are, given the economic climate, taking a more proactive, aggressive approach to managing their bottom line by addressing opportunities for overhead reduction and increased operational efficiencies.Historically, many market research firms have managed operational functions such as HR, finance, data collection and data processing services internally. In recent years, many firms have moved away from an internal model and have focused on outsourcing or off shoring opportunities with varying levels of success. Although off shore firms have provided a great deal of financial savings for US based firms, concerns about quality, changes in exchange rates and efforts to boost the US economy are driving many US research firms back to the states. For those firms that have maintained an in house operational infrastructure, fluctuating revenue streams are offering less protection against the overhead of maintaining a full time staff.
Session Description: This session will provide an overview of the non-compete/nondisclosure agreement. Examples of situations requiring both types of agreements will be presented as well as personal experiences from an employee and business owner’s perspective. This session will also touch on the need for protection of intellectual property and challenges this type of protection presents.
Session Description: The goal of the presentation is to provide tangible examples of real business challenges being solved with the use of secondary data. The presentation will start by defining “secondary” data in terms of internal (e.g., customer databases) and external (e.g., third party data, literature reviews) resources as well as additional sources, such as compiled and syndicated data. The discussion will then provide the advantages and disadvantages of secondary data, making distinctions with primary research where applicable. Once the background has been established, the Webinar will shift gears and explore genuine business scenarios faced by marketing research practitioners and show how secondary data can provide meaningful or insightful solutions. Moving forward, the Webinar will address the use of secondary data in the competitive intelligence function.Lastly, if you’re one of those employed by an organization that maintains subscriptions to syndicated data such as comScore, MRI, Experian Simmons, Scarborough Research, IMS Health or The NRC Healthcare Market Guide, these databases of consumer opinions and demographics can provide directional and predictive insights to solve a host of real business challenges from site selection and sites to abandon, marketing messages, media buying, targeting advertising, competitive landscaping, and so much more. In addition to these aforementioned illustrations the presentation will offer tips to identify potential secondary resources as well as the drawbacks and limitations of those sources. Participants should be able walk away with some new or additional secondary approaches they can add to their larger marketing research toolkit.
Session Description: Between email, instant messaging, and social networking, kids, tweens and teens offer up extensive personal information online. But what is legal for researchers to collect, and in what circumstances? What ethical issues apply in different circumstances and environments? When must researchers seek parental consent and involvement, to what extent, and how often? Let CMOR guide you through the laws and ethics of research with minors on the Internet.
Session Description: The presentation will review a variety of sample designs available for targeting ethnic groups. It will cover the strengths and weaknesses of each sample design and present the tools necessary to decide which sample designs work best given the project specifications. RDD sample designs and listed household sample designs will be discussed, as well as some innovative techniques available that help with maximizing coverage and productivity. The seminar will define the geographic terms, variable and sources used with ethnic samples. The presentation will cover basic and advanced methods for ethnic sample designs.
Session Description: Su Ning Strube, VP of Vision Critical’s Interactive research group called Fusion. Under her management, several innovative applications have been developed using a suite of 2D and 3D reality-based research tools. With over 8 years of web development experience in North America and Europe, Su Ning has developed strategic online solutions for companies such as Nintendo, Heineken, Sony of America and Electronic Arts. Su Ning holds a B.Sc. from the University of Victoria and a Post-Baccalaureate Diploma in Computer Science from the University of British Columbia.Yola Zdanowicz, Senior Vice President, Angus Reid StrategiesYola leads Angus Reid Strategies’ Health Practice. With eighteen years of global research expertise she provides strategic solutions for branding, market targeting, new product assessment and corporate communications. Yola is the author of numerous research products, proprietary analytic techniques and a host of medical journal research publications. Prior to joining Angus Reid Strategies, Yola spent ten years at Ipsos where she played a pivotal role in the management and growth of its global health business.
Session Description: Many industries like telecom, financial services, healthcare etc., are at an interesting crossroad. Advancements in technology have blurred the business boundaries and have opened the playing field to non-traditional players. Most importantly, consumers are empowered like never before to make choices for their products and services. With the competitive battle shifting to a full suite of products and services, the companies can no longer use a siloed product-centric approach to understand customer preferences. A more holistic solution is called for wherein companies can understand customer preferences within a product category and across whole product portfolio. In this presentation, using the telecom industry as a case example, we will describe a new segmentation strategy that connects the needs, preferences, and consumption habits for all telecom services – landline, internet, TV and wireless. This type of segmentation is useful for uncovering consumers’ underlying motivations to adopt and use different services. This holistic solution serves as a platform for telecom companies to create customized value propositions to attract, retain, and up-sell all their services.
Session Description: It is a fact; survey researchers who send recruitment faxes are being sued. This webinar is mandatory for any business that has been sued and for any business that engage in sending fax recruitments. The session will provide practical real life templates and tools to create faxes in compliance with fax laws and guidelines. If your company has or will send faxes do not pass up this opportunity! Invest in this session now to avoid the future cost of litigation in the future!After this webinar, attendees will:1) Know the various fax laws on the state and federal level.2) Understand how to apply the various fax laws to your company’s business models.3) Develop and implement fax recruitment letters in based on the requirements of the law and model guidelines from CMOR.*This is a MANDATORY class for any business who has been involved in fax litigation.*
Session Description: This webinar will cover the basics of financial privacy law, focusing on the federal Gramm Leach Bliley Act (GLB) and its requirements for privacy and data security. If time allows, I will delve into the Federal Credit Reporting Act, and touch on state laws on financial privacy and bank records as well.
Session Description: By the end of this learning session, participants will be able to:1) Understand importance of financial statement presentation for the MR industry2) Understand whether your organization needs a budget or a LT plan3) New IRS issues
Session Description: The traditional methods of business with a handshake and a smile have eroded. In order to protect your business and your goodwill, EVERYTHING should be in writing. Are you aware of what you should be in writing? Are you aware as to when writing should occur? This webinar is designed to give you an overview of the current legislation and laws that impact survey research and guidelines on which documents to develop to protect your business.
Session Description: A presentation of a case study on how we looked at survey invitations as a problem in communication, how we used some methods to isolate "hot bottons" (what works), and how we validated the approach. The listener will come away with knowledge of how to think about the problem of survey invitations in a structured fashion, just like any other business problem.
Session Description: Everyone needs effective public relations techniques to reach the next level of success. This is a presentation that will help professionals in any industry get the word out about their business, product, or service. Jill will share her in-depth knowledge of public relations and low cost, powerful, practical and original publicity secrets.
Session Description: This session will provide recent updates and reiterate key concepts of the HIPAA Privacy Regulations:- the current atmosphere surrounding the privacy of medical records and information.- explanation of HIPAA’s basic concepts and terms.- the requirements of agreements between researchers and Covered Entities.- other relevant details of HIPAA, like exceptions and exemptions to the Privacy Rule, and enforcement of the law.- common situations and FAQs.- extensive Q&A.
Session Description: Quality is the number one topic and concern in the research industry today. A major focus of this quality concern is respondent behavior. This session shares recent findings on the motivations and behaviors of respondents. It identifies some true quality concerns and what can be done about them and discusses the role of questionnaire design in the quality equation.
Session Description: In this webinar, attendees will learn some practical tips for writing an RFP that will reduce risk and maximize return on your market research investment.By the end of this learning session, attendees will be able to:1. Specify objectives for an RFP2. Know what to include in an RFP3. Write an RFP that will allow agencies to create great proposals for your needs
Session Description: IconiCards use archetypes to encourage free association of words, feelings and images related to any brand, product or service. Archetypes are simply roles and behaviors we all relate to because they are an ingrained part of human existence. Everyone understands what role a rescuer plays, or a slave, or an innovator. We can create stories around these themes because they are universal. The cards invite respondents to assign an archetype to the product you’re studying and then free associate descriptions of what that archetype means to them resulting in a quick but depthful picture of your brand and its competitive frame. Whether you use the cards as an ice-breaker at the beginning of a research session, or as a lengthy brand exploration, at the end of the exercise you have a story--a story full of images and words which can be used for a multitude of marketing purposes. Using this simple data, you can interpret a wide variety of things about that customer. Things she probably didn’t even know she felt before the exercise. And because the characters on the cards are so meaningful, the stories that come out of people’s experiences are more authentic and useful. You will come out of this webinar with . . .• a good understanding of the importance of archetypes in branding• confidence that you can use this tool effectively in your research• stories about current brands and their archetypes• ideas for applying archetypes to your marketing
Session Description: All too often, marketers have a haphazard process for identifying targets. The result can be sub-optimal positioning strategies for new products and/or weak messages and other brand identity elements. In this webinar, we will define targeting as the process of identifying, prioritizing and communicating a differentiated proposition that will “bend supply to the will of demand.” In other words, we will look at targeting identified groups that will shape and champion your brand story throughout its life cycle.
Session Description: Join Donna as she discusses the newly released Interactive Marketing Research Organization (IMRO) Professional Standards for Database Best Practices. This in-depth set of guidelines is the culmination of many expert voices from within the online research world. The goal of the document is to set a much-needed standard for online research as well as provide a tool for online researchers to conduct research in an ethical way that will also meet client needs. This document is the only one of its kind in the research profession to address, and provide guidance for, online database samples. Donna will share the background of these Standards and how they can be incorporated into your best practices.
Session Description: Innovation with No Boundaries: From Ideation to Concept Around the globe, companies have begun to refocus on the importance of true growth through innovation and development of new products. This presentation will provide a unique process for generating new ideas, screening and developing new concepts, prioritizing new products, and targeting future new innovations to the right audience. Developed by leading academics, the methodology is one of its kind and has been used across a number of countries to design and develop technically viable, innovative new products. The presentation will feature a case study discussing how a major consumer goods corporation used this methodology to develop a pipeline of new innovations suited to different markets across the globe and how identifying individual country differences in unmet needs helped develop superior products.
Session Description: Never is it more important to be accurate, complete and detailed than when it comes to obtaining bids from other countries. A project could be severely over budget because assumptions were made about what we consider standard but what our suppliers consider additional cost items. This presentation will offer tools and suggestions to avoid inaccurate cost estimates, non-comparable competitive estimates and getting what you asked for but not what you wanted.
Session Description: Designed to provide a greater understanding of using the internet as a methodology for research other Global Markets
Session Description: The objective of this webinar is to provide education on the topic of INTERNATIONAL PRICING. By the end of this learning session, participants will be able to: 1)How to clearly and concisely communicate pricing requests to data collection vendors based outside of the US2)Challenges facing Suppliers/Data Collectors in the global bidding process and how best to work around them3)How to locate trustworthy vendors in the international market4)How to assist your account teams in choosing the best methodologies for their proposed international projects
Session Description: Research is frought with many challenges and dangers. This presentation offers a deep dive into the most important issues which can undermine the quality of research including the sample, questionnarie and report insights.Real life examples are shared to demonstrate how study results and ultimately decisions can be negatively impacted. A call is made to our profession overall and to each us individually- both on the client side and vendor side- to pay more attention to these traps so we can do great research together.
Session Description: Overview of labor laws such as FMLA, USERRA and ADA and a brief discussion on HR topics such as avoiding sexual harassment lawsuits, protecting trade secrets in the hiring and firing process and other miscellaneous HR items
Session Description: Learn about all the changes to your PRC and how they will benefit you. This webinar is open to all PRCs and those who support the maintenance and renewal process.Learn how to manage your PRC record online. Find out what documents are needed to receive credit and how to submit them for approval. Discover where to go to receive PRC hours. Learn how to stay ahead of the game and stay certified!
This webinar is provided at no charge due to the generous underwriting of PRC.
Session Description: We all want to produce research learnings that inform our clients’ businesses and increase their bottom-line. To do so, we need to: 1) Get to the right level of explanation to make the research more actionable (the right level of understanding of consumer behavioral drivers) and 2) Communicate the research findings to our clients at the right level of explanation (giving clients real recommendations that they can actually take to market).This session addresses levels of explanation: tapping the true drivers of behavior. Through several meaningful case studies, we’ll discuss how a clothing designer’s collection was put on the road to success, a major CPG company spurred new product innovation, and a casual dining restaurant changed its messaging – all because they sought a deeper level of explanation with their research methods.
Session Description: This session will focus attendees on how their firm’s talent may be their #1 tool to thrive in this economy and emerge from this recession a stronger firm with an excellent, if not brilliant team. In this workshop, attendees will get an overview of the 4-step process to taking the guesswork out of hiring their next Top Talent. Attendees will walk away being able to define what Top Talent means for their firm, now and for the future. During the session, attendees will create resume screening and interview questions to accurately assess the presence and ratings of their Top Talent Indicators. By the end of the session, they will be able to improve accuracy in delineating truly Top Talent from simply Competent Talent. They will be able to make the right call with a candidate assessment process that is as objective as possible, by hiring only candidates with top-box scores.
Session Description: Participants will learn the fundamentals to enhance efficiency on maintaining and expanding their database providing more effective ways to utilize their respondents.
Session Description: This presentation focuses on the key elements of managing performance and how to tie employees’ performance to your organization’s strategy and goals. This presentation will take you through the performance management cycle, how Managers should prepare for the performance review, how to conduct the performance review, how to close the performance and what to do after the review. The presentation will also touch on the skills the manager will need to conduct the performance review successfully.
Session Description: Over the last decade, the needs of global business have changed drastically. No longer are new market intelligence and customer engagement techniques top of the agenda. Rather, today’s marketers demand better integration and use of existing knowledge, with joined-up, accessible use of the right information established as critical to global success. This webinar will outline how a whole new discipline of ‘knowledge management’ is emerging and how technology can be used to play three essential roles:• Firstly, to better manage all electronic knowledge through centralised data and document archiving. • Secondly, to better report on knowledge, through advanced interrogation and auto-reporting technology linked to multiple dynamic data feeds (from PDA-equipped fieldworkers, through to RSS news feeds). • Finally, it will outline how organisations are increasingly using social networking technology to better augment their knowledge and optimise their decision making processes.
Session Description: Where is your Money? It is a fact that Marketing Departments cannot escape the results of their marketing strategies. ROI has become a very important measure. Advertising campaigns and/or promotional campaigns cannot be measured easily.Marketing Researchers can be an important allie in providing hard core measures to demonstrate what marketing actions can be scientifically measured. Using Marketing Research techniques such as marketing experiments, analytical modeling and surveys are becoming more and more benefitical.This presentation will help researchers develop techniques that can help improve sales with various ROI and marketing actions.
Session Description: What is the impact of past participation when recruiting for medical research studies? This event will address the reasoning behind a client’s desire to include past participation on various levels and the impact to the recruit. Balancing the pyramid of unique challenges in this type of research affects all project participants from the client to the medical personnel. Issues such as physician availability, the population of specialists that can be drawn upon and the turn around time clients expect can signal multiple levels of frustration, one that involves use of a database that is being tapped to the max and generational differences among physicians that predict their desire to participate. Solutions offered will provide some comfort to both clients and facilities.
Session Description: Today’s tough economic climate means that the risks previously associated with new product launches are much greater. With marketing budget in short supply, plus high degrees of volatility in consumer values, the potential for losses or sub-optimal profits is very high. As such, it is advantageous to draw on new marketing planning techniques that allow the likely performance of products to be simulated prior to launch.
Session Description: It is a new telephone era. Cellular phones are everywhere. Up to 20% of households are cellphone-only. Possibly another 20-30% are cellphone-mostly. What will you do to adapt?This webinar will present the difficult legal restrictions impeding research with cellular phone users and answer frequent (and not-so-frequent) questions. It will also explore the hazy legal situation for SMS and text messaging, as well as the broader legal issues cell phone research might encounter. Then it will turn to the ethical / respondent cooperation side, giving a run-down on best practices and guidelines to keep researchers on the straight-and-narrow and to keep respondents interested.
Session Description: This video-packed presentation will examine the subtleties of marketing to hyphenated Americans as presented in Morse’s book Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity and Sexual Orientation. Morse will discuss why targeted marketing is so important while focusing on the specific needs of each segment. Additionally, he will review his Eight “Make or Break Rules.”
Session Description: Learn about all the PRC program and why it is important to your career. You will be guided through the PRC application step by step. Find out what criteria and documents area needed to apply. Discover the future of your career and your educational opportunities! This webinar is open to all researchers interested in PRC.
Session Description: Collaboration and communication amongst Internet users continues to evolve. This “Web 2.0” evolution in Internet use continues to result in new and innovative research methodologies that better mesh with the expectations of Internet users. One of the more recent introductions has been the use of “Online Communities” to get more frequent and intimate contact, collaboration and feedback from groups of people who share common interests and/or characteristics. The development and use of online communities, however, is still in its infancy and there is much yet to learn on what they can do and how best to use them. The elements of an online community can cover a wide range – blogs, forums, personal spaces, self directed profiles and direct connections to other text or discussion based research tools. With such diversity, two of the biggest challenges will likely be how best to leverage your community for quantitative research and how not to be overwhelmed by all of the available qualitative information. Add to that the fact that many MR practitioners are still trying to understand what Web 2.0 is all about is only making it that much more challenging to maximize the quantitative and qualitative research opportunities within an online community.To address this challenge, this session will educate its audience on 2 levels: 1. To provide an understanding and working knowledge of Online Communities.2. To provide insight about the many quantitative and qualitative research opportunities they presentThe most exciting part about Online Communities is that they are built around a host of communication and interaction components that produce rich qualitative data and offer a host of opportunities for quantitative data insights. Attendees of this enlightening session will obtain a front row view of this online methodology newcomer that shouldn’t disappoint any curious practitioner!!
Session Description: If you use online surveys, or have thought about it, this webinar will show you innovative and creative techniques to drastically improve your response rates. A survey is only worth the amount of feedback that it generates. By using certain tools, phrasing questions correctly, and by taking advantage of new technology you can generate a huge increase in the amount of feedback that your surveys produce.In addition, you can leave a much better impression on your survey takers – ensuring that they will be willing to give you more feedback in the future.Come learn about the techniques that the most innovative and prestigious consulting firms, corporations, and universities are applying to increase feedback.
Session Description: Presentation of the ins and outs of quantitative research for the pharmaceutical industry, both in the US and ex-US, with a variety of audiences (physicians/patients and caregivers/payers/other healthcare professionals)
Session Description: In this presentation you’ll learn how online prediction markets can be used to focus the opinions of hundreds of consumers into a single number, a price, and how this number can accurately predict new concept success.Prediction markets are “virtual stock markets” where traders can buy and sales shares in new product or marketing concepts. By analyzing share price movements, researchers can assign accurate probabilities to each concept’s future success or failure.In this webinar the presenter will show a real-life case study of how a market research end-user used a prediction market to test various new marketing concepts.
Session Description: This webinar has been specifically designed to assist small to medium sized businesses with managing capital and financial resources to not only protect your business interests but more importantly, to support future growth and the ability to pursue new opportunities. In today’s ever changing and very challenging economic environment, Darwin’s theory of survival of the fittest has never been more relevant or important. As Big Tom Callahan, played by Brian Dennehy, stated in the movie Tommy Boy (when speaking to, yes you guessed it, the bank), “You’re either grown or dying as there ain’t no in between”.For most businesses operating today, this statement has never been truer so with this in mind, the focus of this presentation will be geared towards managing financial/capital resources to ensure your business is the one that can grow moving forward.
Session Description: Savvy pharmaceutical marketers are constantly seeking to understand what is going on in the minds of their target (or actual) customers. At first blush, this may seem to be a relatively easy task to accomplish: by simply asking enough direct questions, it would seem, marketers can and will develop a rich understanding of their target’s mental landscape. However, the reality is that this is not as easy as it sounds. Often, people are unwilling or unable to articulate their thoughts and feelings. To get at the truth, indirect approaches may be necessary. This talk will present techniques that qualitative researchers can employ to get beyond the barriers that traditional avenues of inquiry will often encounter.
Session Description: In our industry we've ignored the basic principles of supply and demand. In the beginning, the Internet proved to be a market researcher's dream; suddenly telephone-weary respondents could take surveys on their own terms, in their own time. Online research took off and while it seemed as though there would be a never-ending supply of online survey takers.Early survey respondents were lured into everything "web" and enjoyed taking cool, new surveys. Enter 2006. The Internet has become a business tool, and while many contninue to surf, it is generally a timed activity that is fit into ones day.
Session Description: In 2003, ESPN, the industry leader in sports programming, sought to establish the same leadership within the US Hispanic market. ESPN Deportes, a Spanish language counterpart to ESPN, launched in January of 2004. While ESPN knows the American sports viewer better than any other network, it soon realized that the Latino sports fan does not always respond well to the success formulas used in ESPN's general market programming. The company turned to qualitative research to gain a better understanding of the Latino viewer and to get guidance in adapting ESPN Deportes to become the leader among US Latinos. Qualitative research has been used at different stages in the evolution of ESPN Deportes and the insight gained through the process has helped the network become the premier sports channel in the US Hispanic market.In this high-energy video-intensive presentation, Ricardo Lopez (Hispanic Research Inc.), and Edwin Roman (ESPN Consumer Insights), speak about the challenges of the US Hispanic market and how qualitative research can help in overcoming the Latino research constraints. The presentation will explain the Latino market differences and demonstrate how ESPN has taken that knowledge to deliver effective Latino sports programming.
Session Description: The world is quickly becoming a video dominated environment. The television generation has given way to the YouTube generation and the cycle of video innovation revolves faster and faster. Qualitative research must and will adapt to these new opportunities for creative expression and deep insight offered through ever-expanding video alternatives.Attendees will get a crash course in tools and methodologies available today for qualitative researchers. This session will introduce several video tools that can be used to explore qualitative topics in totally new ways or to enhance traditional research methods. This session will show how these video applications can be used to deliver richer and more valuable insights. In addition, participants will be challenged to think creatively about new ways to incorporate user-generated video and live video into their research projects. This session will equip the qualitative research with the tools to successfully incorporate several video methodologies into their practice to enhance expression, facilitate sharing, stimulate creativity and, ultimately grow their practice.
Session Description: Anyone in a marketing-related role faces ever-present pressure to make a positive impact on their company’s bottom line. In today’s environment, it is just as important for marketing professionals to make a positive impact on their network. On a daily basis, the methods in which we market ourselves and communicate with others determine our future professional direction. YOU are your greatest asset. And when you learn how to best market yourself in today’s environment, you will create an indispensible skill that is sure to greatly increase your value in the face of your clients, your network and your company. In this introductory session, we will touch on effective inbound marketing tools such as Blogging, LinkedIn and Twitter as well as discuss strategies to increase your communication performance. Within all marketing industries high performers share a powerful belief system: take no small initiatives, gain perspective from every angle, consider networking a data resource, choose the right message for the right audience and recognize that self-marketing creates opportunities. This session will provide you with practical knowledge on ways to rethink and reshape your role as a ‘marketing professional*’ by adopting high performers’ self-marketing systems for career development and long-term success.*No matter what your role in a company, today, we are all marketing professionals.
Session Description: It was once said that the definition of insanity is to do the same thing, over and over, and expect a different result. Unfortunately, this is what 9 out of 10 companies do in when it comes to the annual planning process. This is a huge missed opportunity, and more importantly is dangerous in today’s rapidly changing market places. This interactive discussion briefly outlines the most common approaches to budgeting and planning, and the problems with these approaches. Mark a then outlines ways in which marketers can make changes to the process, frameworks and planning frequency to create more actionable insights and better strategies.
Session Description: PURPOSEMillenials are numerous. Swelled by a resurgent fertility rate and by the large families of a record immigration surge, they are indeed a giant of a generation, 76 million strong at the end of 2000. Millenials outnumber Boomers and Xers. Add in subsequent immigration and Millenials are well on their way to becoming America’s first 100-million-person generation.APPLICATIONWhile demand for research on the youth segment is increasing, survey participation among those under the age of 25 lags behind the rest of the population. Research undertaken within the general population chronically under-represents the youth market, leading to steady and increasing demand for young participants within mainstream research studies.The presentation cites efforts to build a panel of students, showing how variations in messaging, modes and media have had a dramatic impact on the participation of those under the age of 25.KEY TAKEAWAYS• A review of the generations that exist within American society• An understanding of the unique characteristics of Millennials• A clear understanding of the underlying motivations for Millenial respondents • Identify minimum requirements in terms of survey interfaces and interactions
Session Description: This session will give an overview of emerging interactive, mobile and social networking survey methods. Along with covering basics about mobile marketing and social networking sites, we’ll show how content is driving the adoption of new communication modes and services. This session will also cover case studies that detail how marketers are already implementing these new marketing strategies and we’ll talk about how these strategies are impacting research methods today and into the future.
Session Description: Think back to a time 2 weeks ago when you drove your car. Did you use your cellphone? Your GPS? How did you feel when using them? How did they affect your driving? What devices did your passengers use? How did the devices affect the interaction with others in the car? Having a hard time recalling the details of your experience? Yet this is often what we asked of our participants when we researched experiences. We did this because we didn’t have the tools to allow participants to capture their experiences as they happened…until now.Immersive Research is the perfect tool to capture customer experiences as they unfold, whenever and wherever they happen – even in a car! Through the use of Immersive Research, we are able to sustain a level of intimacy, depth and immediacy that was previously unattainable by researchers. In this session, Immersive Research will be thoroughly explored and illustrated using a recent experience-based study which could not have been done successfully without Immersive Research. Conducted by the Consumer Electronics Association, the study’s objective was to understand the use of entertainment and communications devices in-vehicles.
Session Description: Building a Relationship OnlineCraig Stevens, e-RewardsDiscover how the market research community can nurture the online research respondent community by investing in our industry’s “natural resource” through a fair-value exchange model for respondent participation. The role of incentives as a tool to reverse diminishing market research response rates will be explored.
Session Description: Responding to RFPs will provide insight into how organizations can better construct proposals issued and responded to. The session will provide many tips on how professionals can judge whether responding to RFPs is a good use of staff time and if RFPs are being issued in a fair and open manner. The session will also provide tips on must-include features and how to determine if those judging the proposals are appropriately qualified.
Session Description: With federal and state legislators trying to curtail “gifts” to physicians and other health care practitioners, incentives to participate in pharmaceutical and medical device marketing research have come under fire (sometimes purposefully, usually not) for unduly influencing practitioners’ behavior. Several state laws already on the books have all but eliminated marketing research with practitioners in those states.Your state could very well be next.This webinar will: (1) examine the current legislative landscape, exploring state and federal legislation in play, and the status of MRA’s efforts to exclude marketing research (including in the federal Physician Payments Sunshine Act); (2) investigate the current laws impacting physician incentives at the state level; (3) provide practical guidance to keep researchers, and their participants, in compliance with the law; and (4) offer an analysis from the
Session Description: With product selection taking as little as seven seconds, the importance of subconscious emotions in driving choice cannot be overestimated. Studies suggest that between 75% and 90% of retail choices are driven by emotion and innovative retailers are tapping into those emotions to create dramatically more profitable store environments. Nunwood will reveal how by demonstrating Bioshopping – the latest advances in biometric technology which are revolutionizing shopper insight. The presentation will include:• Discussion of how previous research techniques – which rely on consumers articulating their emotion – can be inaccurate and lead to dangerous commercial decisions.• Overview of the Bioshopping methodology, explaining key inputs and considerations• Examples of the biometric data, video footage, heat maps and analysis process which translates that emotional data into profitable return• Examples of store layout and product choice changes driven by Bioshopping feedback which are enabling retailers to improve their bottom line• Discussion of the major implications for researchers in both quantitative and qualitative insight• Exploration of the role of this new emotional measurement approach in assessing not just in-store experience, but online activity and advertising response.
Session Description: As a planet, we’ve become people on the move – with millions connecting on the fly through mobile devices and social networking sites ranging from cell phones to iPads. As marketing researchers, we don’t want to be left behind. Learn to connect with your respondents on their turf – through their mobile device. During this webinar, you will cover mobile research best practices, sharing case studies that show what works and what doesn’t when conducting mobile research. The speaker will go into detail about creative practices that have worked in the real world to connect, engage and deliver actionable results.
Session Description: This presentation will discuss panel representivity and why it is not necessarily a good indicator of sample representivity. We’ll review how panel performance metrics impact delivery of representative sample and finally how different interpretations of the same sample order can lead to very different survey results.By the end of this learning session, participants will be able to:1) Understand why having a representative panel is not necessarily a good predictor of sample representivity2) Learn what to consider when ordering or using online sample
Session Description: Survey researchers face a growing threat of litigation for their respondent recruitment faxes.This web seminar will:- provide tools and tips on creating faxes that are more lawsuit-proof;- provide an overview of state and federal law on faxes; - address case laws that discuss commercialism in faxes; and- provide guidelines and real world tips and examples on how to develop and send proper faxes.Appropriate audience: Anyone in the research profession who sends faxes.
Session Description: In the airline industry, Southwest is synonymous with excellent customer service. The airline has received a long list of accolades, including #1 Friendliest Airline, Top Customer Service Champ (2007, 2008), and, since 1987, has the lowest number of passenger complaints reported to the FAA. In this session, executives from Southwest Airlines and MarketTools will address how innovative research tools have helped Southwest continue to deliver industry-leading excellent customer service, especially critical in a down economy when customer retention is essential. Southwest’s success is not the result of luck––it’s that extraordinary customer service is the central operating principle of the organization. It shows up in the attitude of employees, in the response to customer feedback, and in the consistent innovations and industry firsts Southwest brings to the air travel industry. Now, Southwest is re-inventing the way the company gathers, develops and shares insights. In 2009, the company became the first airline to adopt leading-edge customer insight technologies from MarketTools, including MarketTools.com, an intelligent, web-based market research center that delivers a comprehensive choice of self-service software, trusted sample validated by TrueSample and research expertise. This unique combination of tools, centralized control and access to expert services empowers Southwest Research, the company’s research arm, to do better, more efficient research, uncover new truths and deliver insights it can believe in. In this session, Southwest and MarketTools will elaborate on how the companies have worked together to leverage online research tools that enable Southwest to remain constantly connected to its customers, constantly ahead of its competitors and constantly on the forefront of research innovation.
Session Description: Social Media and the New Purchase Process: How Web 2.0 and Other Technology Advances Require New Frameworks for Marketing and Sales Planning. With the advent of the Internet, the way in which both businesses and individuals purchase goods and services has changed dramatically over the last decade. Now with Web 2.0, and the surge in social media, buying behavior is shifting yet again. Yet many organizations conduct their strategic marketing and sales planning using older frameworks that fail to adequately adjust for such shifts in customer behavior and new buying patterns. The fact is throwing money at “social media” won’t move the needle for many companies unless it is based on customer insight and supported through a integrated sales and marketing strategy. This webinar first takes an objective look at the myths and challenges many companies face when it comes to social media. Mark and Josh will then take a closer look at the impact of social media on buying behavior, and then suggest a new integrated, customer-focused framework for improving planning inside and outside the social media arena. Throughout the webinar Mark and Josh will draw on original primary research of 1500+ US adults’ social media usage as well as discuss a B2B case study about how utilizing new planning frameworks can help companies zero in on how to maximize marketing and sales spend at critical “moments of truth” and bottlenecks in the purchase funnel, both online and offline.
Session Description: How can social media analysis grow a marketing research firm’s business? The following formula will be discussed to serve as a guide in a firm’s efforts to integrate “classic” marketing research with that of social media:Traditional Marketing Research + Social Media Insights + Monitoring = ACTIONIn the case of Doyle Research, a qualitative market research firm, social media research has become part of an initial discovery process for its clients. Through several examples, Kathy Doyle, President, Doyle Research, will show how the integration of GeeYee’s social media analysis service into their qualitative research process is adding value for their clients and new revenue to their bottom line. Thomas Malkin, President, GeeYee, will also share examples of how social media can be used to grow a firm’s revenue through benchmarking the results obtained from prior marketing research and to create recurring revenue streams through monitoring brands and products in the context of entire product categories.
Session Description: Changes in social media and Web 2.0 is creating a demand and pressure for new laws to deal with this rapidly expanding area. This presentation is designed to provide an overview of the latest privacy laws that impact social media and some of the challenges that survey research professionals may encounter from multiple perspectives including: as a business owner, employee, and dealing with respondents. Learn the latest guidelines to comply with existing laws and map out new proactive strategies for complying with future legal privacy challenges in this fast growing realm. Three Points from Presentation: 1. The latest trends and developments in data privacy that impact social media. 2. The current and future U.S. laws on privacy that impact social media. 3. Methods to comply with current U.S. laws on data privacy and against future laws.
Session Description: Social Networks: Applications for Market Research The presentation will begin with an overview of the current trends in social networking. Examples of how various firms are using social networks for market research and are dramatically improving response rates and user experience.Various reseach programs running in Facebook, Second Life and other networks will be covered. We will explore how to avoid problems with fraud, duplications and speedsters.
Session Description: The growing popularity of web-based software or Software as a Service (SaaS) is changing the way people buy and use software. By making use of high-powered computing resources in remote data centers and nearly ubiquitous Internet connectivity through the web browser, new software applications are emerging that are more efficient, easier to purchase, and often easier to use than traditional desktop tools. SaaS applications are impacting every software category in the market and Market Research is no exception. The collaborative nature of the work, the prevalence of distributed market research teams, and the need for specialized applications for collecting and analyzing data are just some of the factors that make this field particularly well suited for web-based software. In this paper, we’ll take a look at how SaaS is different from traditional software and why it’s an important development that market researchers must take into account as they make decisions about technology.We will show that while there are many factors that drive an organization’s ability to operate at peak efficiency to deliver its best work, there’s no doubt that the technology platforms put in place to support that work have a significant impact. In a specialized field such as Market Research with its heavy use of data and complex statistics by large teams distributed around the globe, the impact of technology decisions is magnified. The emergence of and the growing adoption of SaaS solutions by Market Research professionals represents an important shift in the way these organizations deploy and use technologies to meet their needs and the needs of their clients. SaaS solutions are by nature more efficient, more flexible, more adaptable, and more cost-effective than their traditional desktop equivalents and should be given first consideration when evaluating options as new needs arise or as existing solutions fall behind in their capabilities and become too costly to maintain.
Session Description: Every employee has his or her own communication style, including supervisors. This seminar details different communication styles a supervisor may encounter on the job and will assist the supervisor in identifying their own style. Communication styles of driver, collaborator, contributor and investigator will be discussed along with how to manage the distinctive strengths and drawback to each. Suggestions will be offered on how to tailor your approach with each interviewer and provide supportive feedback.
Session Description: The view of executives in regards to how they prefer to answer surveys, what topics gain their most interest, when they wish to be surveyed and survey timing. Results are presented from an extensive survey of director and above level executives conducted during 2007.
Session Description: Learner Outcomes: By the end of this learning session, participants will be able to: Jim will talk about the challenges of surviving and thriving in an industry in the midst of significant change and a challenging economy. Specifically, the presentation will focus on1) Overview of MR industry change2) Cautions and focus3) Winning strategiesPresentation description:The presentation will focus on strategic planning and strategies for building sales and revenues in a competitive environment. The attendee will leave with specific strategies to consider for implementation as well as concepts to help structure their strategic and tactical thinking.
Session Description: For nearly 5 years, the research industry has seen a focus on improving online sample quality, with clients being significantly engaged for the past 3 years. Much effort has been devoted to addressing the problem and a set of tools and techniques has emerged.Most research companies are adopting these tools and techniques with varying levels of adoption maturity. This presentation will address those tools and techniques, including new technology are being applied to enhance quality:- Best practices in respondent recruitment and management- Best practices in survey implementation- Best practices in the management of privacy and personally identifiable information -PII).
Session Description: These expert interviewer trainers will share their expertise on techniques to improve skills using selected CMOR/MRA Interviewer Training modules material. Topic areas will focus on refusal & rebuttal techniques. As studies in effective introductions have shown, the single most important factor in successful conversion of respondent resistance is the interviewer’s ability to quickly match the right answer to the respondent’s objections. This Webinar instructs supervisors and interviewers in how to respond smoothly and easily to concerns and hidden objections to gain cooperation to start the surveys. Examples of refusals with appropriate responses are included
Session Description: During this session, attendees will learn:• Learn the basic concepts behind Automatic Brand Associations and understand how the method is different from other types of research you may currently be conducting• How to use Automatic Brand Associations to uncover the unconscious human truths of your customers • Integrating Automatic Brand Associations with other types of consumer research and marketing initiativesThis session will demonstrate a method that allows marketers to tap consumer unconscious associations with brands and measure the degree of impact on brand equity and purchase consideration. The Automatic Brand Association methodology is a practical method that can be plugged into any online survey of consumers, eliminating the expense and time consuming obstacles of using fMRI or other physiological methods of understanding emotional connections with a brand. Case studies using various consumer brands demonstrate the method.Key audience takeaways:• Learn the basic concepts behind Automatic Brand Associations and understand how the method is different from other types of research you may currently be conducting• How to use Automatic Brand Associations to uncover the unconscious human truths of your customers • Integrating Automatic Brand Associations with other types of consumer research and marketing initiatives
Session Description: Once upon a time, in a land far, far away, there lived a survey researcher whose life was seasoned with a spirit of contentment and familiarity. Yet, little s/he know, lurking in the dark, were a pair of evil dragons known as the Telephone Consumer Protection and Telemarketing Sales Rule that threatened to do harm to the happiness and peace that the survey researcher so enjoyed. But fear not! Along came the Knights of Justice, who gallantly slayed the dragons and made sure that the survey researcher was not harmed from the doings of the Telephone Consumer Protection Act and Telemarketing Sales Rule. And everyone rejoiced, because peace was once again bestowed upon their land and the researchers and the Knights of Justice lived happily every after...or so they thought!
Session Description: While merger and acquisition (M&A) activity has slowed in the current economic environment, there are still deals to be done which can have significant payback and return on investment. But, if a deal is to add long-term value to its business, it is incumbent upon the acquirer to enter into the transaction with its “eyes wide open”.The financial, legal and operational aspects (such as facilities, marketing, sales and technology) of a target acquisition are relatively straightforward and quantifiable. But, what about an often-overlooked yet key (if not most critical) asset of a target....the people? This session will help participants minimize potential risk in a deal by focusing on the important leadership, HR practice and culture fit considerations of an acquisition. What to look for, how to capture it, and how to interpret and make decisions about the information gathered will be emphasized as we look at the front-end due diligence phase. In addition, sound practices and approaches to effective integration of the acquisition will be provided, equipping attendees to more easily and effectively execute transactions that are accretive and add value to the business.
Session Description: The Hyperculture is a heuristic construct that models emerging social, cultural and economic trends in advanced industrial and information-based societies. The model is used to generate a number of central tenets, which are then applied to the domain of market research. Trends in market research based on these tenets are posited and discussed, with a particular focus on career development and new business opportunities.
Session Description: Mark will provide a brief overview of the history, present state and future potential of mobile interviewing. His light but informative approach will leave participants with an increased awareness of mobile survey technology, and a view of how future technology trends may profoundly affect the entire field of survey research. Beyond the traditional challenges of replacing paper forms with electronic forms, Mark will address the potential impact of mobile computing on all forms of research data collection. This will be an updated version of a similar MRA presentation provided by Mark on August 21, 2007.
Session Description: Social media research techniques offer an innovative way to conduct market research that follows communications trends in society. More and more consumers and professionals are using sites like FaceBook, LinkedIn and Twitter to interact with each other, share ideas, and vent their complaints. Market researchers can take advantage of these trends by using research tools that incorporate the elements of social media to gain insights. Research tools can be designed to mirror the functionality of social media sites, offering a graphic intensive environment that allows participants to become part of a community and interact with researchers and other community members. This is in contrast to the focus group methodology which consists of a facilitated discussion between a professional moderator and a panel of respondents (typically, 8 to 10). Our presentation will answer the following:•Do social media research techniques produce better results than traditional focus groups? •What are the benefits of social media research formats?•When should you use social media research techniques? When are focus groups a better alternative?The issues above will be answered based on research we have conducted for our clients using OpinionPond™, an online research application that incorporates the elements of social media. We will also show examples from a case study conducted with faculty at Brigham Young University.
Session Description: How often have you received or presented a marketing research study and felt that your expectations were not met? Although there are numerous situations that can negatively affect study quality, you can circumvent many of them by getting started in the right direction. The authors of “The Seven Golden Rules” of marketing research reflect on their combined 50+ years experience in the marketing research industry to develop seven guideposts that will help you navigate the research design process. They cover topics ranging from the importance of letting business decisions and not research objectives drive the research process to knowing when not to conduct a research study. Someone said, “If you don’t change course, you’ll end up where you’re heading.” Make sure you’re heading in the right direction before you launch your next research study by attending this MRA Webinar designed to make you a more strategic marketing researcher.
Session Description: The Where of the Who:How Location-Based Data Can Enhance Marketing ROI and the Market Research Process• What is location-based data?• How do you marry (append) respondent-level survey data with supplemental, disparate data sources using location information (e.g., geo-codes)?• What are the privacy concerns that need to be addressed?• What survey research sample sizes are optimal to ensure robust results?• What kinds of applications are enabled by using location-based appended data (e.g., focus group recruitment, survey efficiencies using geographic cross-referencing for stimulus presentation; site locations and market opportunity rankings)
Session Description: Kinesis Survey Technologies and Third Screen Media will provide general information about their joint approach to a wireless survey solution, along with their findings on best practices. They will discuss the general market for a wireless survey solution and where opportunities lie for market research companies today. They will also present a case study of wireless ad testing, including how it is achieved functionally, what types of click rates and response rates can be anticipated, and how wireless ad testing can be integrated into brand awareness and other corporate initiatives.1) Learn about market opportunities for MRs utilizing wireless data collection techniques.2) Better understand best practices on wireless devices.3) Learn in-depth how wireless ad testing of mobile browsers can be accomplished.
Session Description: This education session will give an industry perspective on trends in global healthcare marketing research. Some of the main topics that are covered are Pharma/Biotech industry consolidation, marketing research agency consolidation, independents vs.Consolidated groups and increasing globalization. The questions what does this all mean for marketing researchers? will be answered through a special look into specialization, managing customer relationships, competitive landscape, direct and indirect competition, career planning and other things.
Session Description: The “Use of Incentives in Survey Research” webinar will focus on a framework that market researchers should use to determine how to choose, deploy, and evaluate the incentives they will use in their surveys. This framework will cover (a) possible goals that incentives are meant to achieve (e.g., improving response rates; improving data quality; reducing nonresponse bias), (b) which respondents will be chosen to receive incentives, (c) the type of incentives that will be used (e.g., contingent and/or noncontingent; cash and/or noncash; fixed and/or differential), (d) ethical considerations in choosing the incentives that will be deployed, (e) costs implications the chosen incentives will have, and (f) how to evaluate the impact of the chosen incentives.
Session Description: This presentation includes actual Relationship Investment models developed (from nationally representative customer samples) in the grocery, clothing retail and cable/telecomm industries. We will showcase brand maps for each vertical showing relative positioning on key Relationship dimensions, the predictive strength of the model on key metrics – e.g. share of wallet, share of visits, usage of self-help customer service – and the operational and marketing drivers within each industry.The presentation will make a compelling case for the use of Relationship Theory and this model as the best framework to measure the health of a given customer relationship and in aggregate, the overall brand. It will highlight practical examples for its application, including corporate strategy, process improvement, brand positioning, longitudinal tracking and customer level remediation and relationship building.
Session Description: The compressed timelines and commoditization of marketing research challenge practitioners to work as quickly and efficiently as possible to meet deadlines and run profitable projects.However, our desire to be thorough and bring a high quality of execution to our research can leave market researchers feeling compromised by these pressures. Add in other factors of the contemporary work environment such as remote, distributed teams, the management of multiple forms of data and the need for quick access to source material to create compelling deliverables and you have the ingredients for a perfect storm for research. Over the past year, we have been working on a research platform that addresses the challenges listed above by providing the following:– A searchable database structure which handles text, images, audio and video files– Analytical tools that supports narratological analysis, topic comparisons, keywording/tagging, behavioral profile building, and clustering– Support for real time collaboration with audio and video playback over a video server that can be accessed by any one on the team, in any location– Selection and compilation of narratives for analysis sessions, brainstorming workshops and final deliverablesAs we use the platform for different projects and situations, we modify it and develop new functionality informed by internal needs and client feedback. Our current solution builds on older models of research tools and databases leveraged for more than 20 years, the first manifestation a Hypercard stack with regenerating code.Now, after many research projects and iterations of our research tool, we have built the current version in a Notes database connected to a video file server for playback of both video and audio data.
Session Description: There are literally hundreds of so called online “panels” across the globe. With increased client demand for online research, along with shrinking budgets and project timelines….how does one select the right panel partner? This webinar will discuss best practices, red flags, and processes for successfully evaluating the endless amount of online panel providers that come knocking at you or your clients’ doors.
This webinar is provided at no charge due to the generous underwriting of EMI Surveys.
Session Description: A blognography (online ethnography) among 250 families was conducted to explore how families live, get through their day deal w/ multiple pressures and somehow manage important aspects of their life, made most evident by studying the dinner process. This study was done to test the viability of an online platform to facilitate a truly in-depth study in qualitative research-an ethnography- which we reasoned would be the optimal litmus test of this assumption.During this session, attendees will learn::1. The viability of conducting qualitative research online 2. The benefits of the above relative to the in-person methodology3. The factors that impinge upon the family’s dinner process and how it may affect future generations.
Session Description: Word of mouth is a pre-existing phenomenon that marketers are only now learning how to harness, amplify, and improve. Word of mouth marketing isn't about creating word of mouth -- it's learning how to make it work within a marketing service.All word of mouth marketing techniques are based on the concepts of customer satisfaction, two-way dialog, and transparent communications.
Session Description: The shift in marketing towards data driven decision making has resulted in an abundance of techniques that many organizations find overwhelming, and so they hit the common ones: customer segmentation, customer satisfaction, share of wallet, retention, etc. Traditional research tools like these are undoubtedly better than the alternative; however, the reality is that true data driven decision making transcends transactional data and survey results. The real windfall comes when researchers can ask the right questions, collect the right data, and create trends instead of reacting to them. If organizations want to be able to do this in today’s increasingly complex digital world, they have to change their research paradigm from one that is retrospective and presumptive to one that starts with a more complete picture the consumer’s reality, thinks in the terms and contexts that the consumer does, and attempts to create trends rather than identify them.Speakers:Jacob holds his undergraduate and graduate degrees from Marquette University, where he studied marketing and economics. His graduate studies focused on the application of economic theory and empirics to the practice of marketing research in traditional marketing models and macroeconomic models, deriving decisions based on both accounting profit and economic profit. He has years of experience applying his academic work in market research at a publicly traded midcap company, and has worked in a variety of other fields including advertising, real estate, financial product sales, and business development.Remington earned his BA at Marquette University and his MA from Loyola University-Chicago, where his research focused on the role of narratives and myths in influencing human behavior. His diverse work experiences include marketing and PR for a global technology company, restaurant marketing and PR, non-profit management and communications, political communications, and independent branding, digital marketing, and product consulting for dozens of companies and organizations. He is the Executive Director and co-founder of Solar For America, an educational non-profit startup.
Session Description: Every business must know its customers inside and out before opening its doors or launching a new product. Those the conduct a thorough marketing analysis first not only gain knowledge of their potential market's wants or needs, but also learn whether or not the is "room" in the marketplace for a new concept. This comprehensive workshop will show you how to create a marketing analysis for your business.
Session Description: Data quality is a very hot topic in Market Research, but just how prevalent is the problem? General Mills innovative market research team was among to first to begin research online – and today they are at the forefront of the data quality debate. Join Jeff Hunter, Director, Innovation Toolkit/Consumer Insights for General Mills and John Ouren, EVP panels and communities for MarketTools to see the real numbers behind the data quality debate. Learn the real data about data quality - and what General Mills and MarketTools have found in their joint research on data quality. In this webcast, you will get answers to thoughtful questions:1. Just how prevalent are “fake” or duplicate respondents? What does the real data say?2. How is data quality impacting General Mills research? Jeff and John will show the steps General Mills has taken to ensure the highest quality research, and what they found3. What can my organization do about data quality?
Session Description: This is a three part series: Marketing EssentialsMarketing ResearchDeveloping a Marketing PlanPlease print out a the certificate of completion after completing all three modules to receive PRC credit.
Session Description: This is a self-paced training program designed to provide an overview of accounting. The course has three key objectives;Define and describe accountingExplain the importance of accounting principles; and, Provide detailed explanations about different types of accounting scorecards or financial statements
Session Description: What you will learn: How to define the requirements of a project How to organize project activities Ways to identify and address customer needs Suggestions for selecting the project team The importance of incorporating customer suggestions What goes into planning the work How to conduct a work breakdown Tips for allocating and managing available resources Ways to resolve plan and budget conflicts How to successfully manage implementation of the project Methods for assessing and documenting progress How to ensure customer satisfaction Suggestions for effective coordination and communication How to conduct formal project reviews Ways to address potential problems and opportunities For PRC hours please print and submit the certificate of completion
Session Description: The course is a self-[aced training excercise designed to provide a basic overview of marketing. The course is directed to small business owners who are interested in reaching a broader customer base. This course has four key objectives: Describe what marketing is and why it is importantDefine and describe how to conduct marketing ResearchExplain how to develop a marketing plan and successful strategiesProvide access to quality marketing resources
Session Description: Has your organization truly embraced Web 2.0? Web 2.0 is all around us and offers remarkable opportunities to engage customers, transforming the way we communicate and gather feedback. Implemented strategically, Web 2.0 marketing programs can provide rich marketing resources and can form hotbeds of innovation for driving customer loyalty, even during a recession.In this webinar you will learn how to: Drive customer loyalty and innovation Obtain deep insight into market drivers and customer attitudes Transform the traditional feedback cycle to get the data you need Precisely measure key business drivers
Session Description: You can sell your customers the Brooklyn Bridge and "ocean-front property in Arizona," but will you get their repeat business?! Making the sale at any cost is easy. Negotiating to maintain your bottom line and satisfy the customer is the challenge. Are you up to the challenge? You will be if you take this module and apply its principles for improving your negotiation skills and developing long-lasting client relationships.For PRC credit please print and submit certificate of completion
Session Description: Have you ever heard an employee say something about a group of people that offended someone? In today’s legal environment, racist, sexist, or otherwise discriminatory remarks or actions can result in serious charges or lawsuits against you or your organization. These costly and time-consuming actions can almost always be prevented if you manage employees with respect and comply with Equal Employment Opportunity (EEO) laws.
Session Description: Your customers are talking. Are you listening? Join Vovici to learn the six secrets to acting on what your customers are saying. Using survey responses to trigger action to address dissatisfactionSetting the organization's priorities based on customer feedbackTurning data into actionable informationMoving beyond satisfaction to loyalty
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Session Description: Second Life is the leading online virtual reality site in the world with over 6.5 million registered users worldwide and nearly 1 million logging on every month. It's big, it's interactive, it's worldwide and it's growing FAST. The site may be virtual but the people are real.This presentation will introduce you to the Second Life phenomenon so you can literally "see" what the hubbub is all about. After an introduction to Second Life, other virtual reality sites and some "real" business experiences with virtual reality, we will discuss the impact on the qualitative research industry.About the SpeakerJim Bryson, 20/20 ResearchJim Bryson began his qualitative research career with the founding of 20/20 Research in 1986. Over the past 20 years he has moderated over 2000 focus groups for clients in many industries. Jim has been an industry innovator having developed one of the leading online qualitative methodologies in the country (QualBoard™). He has been very active in QRCA, serving 4 years on the Board of Directors and 3 terms as President. Among many presentations through the years, Jim has spoken at QRCA, AMA and MRA events.
Session Description: You suffer from a shortage of real-time data and analytics from all of your customer touch points and it’s time you start on a plan that improves customer segmentation strategies. In fact, you’ve quickly realized that an analytical marketing game plan is Priority One for engaging your customers. Today’s question is: “Are you currently realizing the full revenue potential of your current customers?”If you answered “No” – read on.Your immediate responsibility is to uncover the full value of your current customer base with tools and technologies that make a difference. You’ve heard from executive management that the resources to chase new customers are gone and you’ll need to present creative marketing battle plans for a fiercely competitive marketplace. Use the wealth of information you already have. The good news is that you have more data and information about your customers than ever before. The bad news is that the burden of handling customer information while trying to make sense of tough economic times keeps you guessing about what to do next. And you openly wonder how to best move forward. An analytical approach and the intelligent usage of your customer data is the only way to go. During this webcast, you’ll learn, step-by-step, how to achieve growth in recessionary times and learn from lessons that you can trust in good times and bad.Register Now for a webcast on February 5 and join the discussion on:“Recession Buster” analytical strategies that will uncover full customer value New analytical tools and marketing technologies that are easy-to-use Financial reasons to choose customer loyalty over customer acquisition