MRA Education

MRA webinars help you stay on the cutting edge of marketing research. Convenient to do and easy to access, webinars are free-for-members and occur at least once a month on the latest hot topics. Webinars are broadcast live, PRC approved, feature slides of the presentation, and provide the ability to post questions and comments.

Webinars are added throughout the year. Please check back here regularly for new additions to the schedule.

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It’s There For the Taking: How to Make Use of Social Media Chatter in a Qualitative Fashion Speaker: Renee Murphy, Hello There Research and Carla Essen, itracks, PRC: 1 Contact Hour in Marketing Research Date: Wed, May 16, 2012 Time: 1:00 pm (EST) Medium: Upcoming Webinar (Members $0.00 \| Non-Members $65.00) Organization: MRA Session Description: It’s There For the Taking: How to Make Use of Social Media Chatter in a Qualitative Fashion Consider this: • There are currently over 200 million tweets sent out into the Twitterverse each day. • Pinterest generates more website referral traffic than LinkedIn, Google+ and YouTube combined. • More than 20 million people “Like” Facebook fan pages every single day. Seth Godin calls social media “one of the greatest shifts of our generation.” In the last decade, much of our human interaction and conversations have shifted from offline to online, providing a unique opportunity for brands, products and services to leverage consumer-generated commentary. The discussion is organic, authentic and freely available… so why not make use of it in the insight gathering process? In this session, learn more about the benefits of social media research, how it complements recruited research and why you can’t afford to ignore it as a growing methodology. Renee and Carla will present several use cases and examples of how they go about mining the “digital earth” for qualitative themes and trends. Speakers: Renee Murphy is a leader in the social media research and netnography space, guiding brands, companies and services to tap into already existing customer insights and connect the dots back to product innovation, brand positioning and other qualitative objectives, going beyond sentiment analysis. Beyond execution of research, Renee is passionate about educating other researchers in the qualitative social media research space and has spoken at a variety of events, including the Digital Non-Conference, Qualitative Research Consultants Association, Market Research Association and Podcasts. Carla Essen is a Senior Research Consultant with itracks and a self-proclaimed “Social Media Archaeologist,” using context and clues from social chatter as artifacts in constructing more comprehensive qualitative stories for her clients. Carla has been instrumental in developing a social media research capability within itracks’ suite of services, and is considered an up-and-coming thought leader on ways of mining the digital landscape for research insights.

It’s There For the Taking: How to Make Use of Social Media Chatter in a Qualitative Fashion

Speaker: Renee Murphy, Hello There Research and Carla Essen, itracks,
PRC: 1 Contact Hour in Marketing Research
Date: Wed, May 16, 2012
Time: 1:00 pm (EST)
Medium: Upcoming Webinar (Members $0.00 | Non-Members $65.00)
Organization: MRA

Session Description:
It’s There For the Taking: How to Make Use of Social Media Chatter in a Qualitative Fashion

Consider this:
• There are currently over 200 million tweets sent out into the Twitterverse each day.
• Pinterest generates more website referral traffic than LinkedIn, Google+ and YouTube combined.
• More than 20 million people “Like” Facebook fan pages every single day.

Seth Godin calls social media “one of the greatest shifts of our generation.” In the last decade, much of our human interaction and conversations have shifted from offline to online, providing a unique opportunity for brands, products and services to leverage consumer-generated commentary. The discussion is organic, authentic and freely available… so why not make use of it in the insight gathering process? In this session, learn more about the benefits of social media research, how it complements recruited research and why you can’t afford to ignore it as a growing methodology. Renee and Carla will present several use cases and examples of how they go about mining the “digital earth” for qualitative themes and trends.

Speakers:
Renee Murphy is a leader in the social media research and netnography space, guiding brands, companies and services to tap into already existing customer insights and connect the dots back to product innovation, brand positioning and other qualitative objectives, going beyond sentiment analysis.

Beyond execution of research, Renee is passionate about educating other researchers in the qualitative social media research space and has spoken at a variety of events, including the Digital Non-Conference, Qualitative Research Consultants Association, Market Research Association and Podcasts.

Carla Essen is a Senior Research Consultant with itracks and a self-proclaimed “Social Media Archaeologist,” using context and clues from social chatter as artifacts in constructing more comprehensive qualitative stories for her clients. Carla has been instrumental in developing a social media research capability within itracks’ suite of services, and is considered an up-and-coming thought leader on ways of mining the digital landscape for research insights.