MRA Education

MRA webinars help you stay on the cutting edge of marketing research. Convenient to do and easy to access, webinars are free-for-members and occur at least once a month on the latest hot topics. Webinars are broadcast live, PRC approved, feature slides of the presentation, and provide the ability to post questions and comments.

Webinars are added throughout the year. Please check back here regularly for new additions to the schedule.

MRA webinars are sponsored by:
 
 

Upcoming Webinars

Search Results (4)

If You Can’t Beat ‘Em, Join ‘Em: Implementing A DIY Online Survey System Across Your Enterprise

Speaker: Lisa Wolfe, DeVry Inc. and Ryan Smith, Qualtrics, Inc.,
PRC: 1 Contact Hour in Marketing Research
Date: Wed, Mar 21, 2012
Time: 1:00 pm (EST)
Medium: Upcoming Webinar (Members $0.00 | Non-Members $65.00)
Organization: MRA


Session Description:
This webinar gives you a peek into a case study from DeVry Inc, which implemented an enterprise wide DIY survey tool across multiple institutions and functions, despite limited people and budget. It focuses on the reasons behind DeVry’s decision to pursue the system, and key considerations in technical requirements identification and vendor selection phases of the effort. A detailed case study will be presented at the MRA conference in June, and will focus in more detail on platform implementation tips, challenges and solutions.

The issue:
Multifunctional business partners are gravitating to do-it-yourself (DIY) tools to design and field their own surveys without consulting research counterparts to (in their minds) save time, money and hassle. At the same time, research functions struggle to consolidate their survey data into a one-stop-shopping environment easily accessible across their enterprise.
Administrative

The solution?
Implement an online DIY survey tool across your enterprise.

The Moral Basis of Marketing Research

Speaker: Dr. Michael Latta, YTMBA Research
PRC: 1 Contact Hour in Marketing Research
Date: Wed, Mar 14, 2012
Time: 1:00 pm (EST)
Medium: Upcoming Webinar (Members $0.00 | Non-Members $65.00)
Organization: MRA


Session Description:
Professional organizations like the Marketing Research Association all have codes of conduct dealing with ethical issues such as privacy and confidentiality. They also set standards about what constitutes legitimate methods and defining illegitimate methods such as ‘push polling.’
They typically do not deal with position statements about why marketing research as a business activity is moral in nature.

This presentation covers the marketing research approach used by Adam Smith to develop his two books ‘The Theory of Moral Sentiments’ and ‘An Inquiry into the Nature and Causes of the Wealth of Nations.’ Marketing research is the tool of enlightened self-interest. It is a fundamental part of the virtuous cycle of business where satisfying the needs of the population leads to prosperity and a distribution of value and wealth throughout a society.


Speaker:
Michael Latta has been both a marketing research supplier and client. He held client marketing research positions at AstraZeneca, Boehringer Mannheim, DuPont, and Wyeth. He previously held senior marketing research supplier positions with Migliara/Kaplan, SMC, and WESTAT. Currently he is the Executive Director of YTMBA, a business research and strategy consulting firm specializing in predictive analytics. He is also Associate Dean & Associate Professor of Marketing at Coastal Carolina University and teaches Business Statistics in the Online MBA program at the University of the Sciences in Philadelphia. His publications appear in Alert!, Marketing Research, and Quirk’s Marketing Research Review.

What Market Research Should Know about Usability Testing

Speaker: Kay Corry Aubrey, Usability Resources Inc
PRC: 1 Contact Hour in Marketing Research
Date: Wed, Apr 25, 2012
Time: 1:00 pm (EST)
Medium: Upcoming Webinar (Members $0.00 | Non-Members $65.00)
Organization: MRA


Session Description:
In this highly interactive session Kay will describe what a qualitative researcher should know about usability testing. She’ll cover what usability testing is, when to suggest it to a client, techniques for blending it with other
qualitative methods, and various approaches to doing a usability test (e.g., online vs. in-person studies, usability testing mobile applications). Kay will describe how she uses Morae and will discuss how to collect usability data and write effective reports. In addition, she’ll talk about simple survey tools that measure usability such as the Product Reaction Cards and the System Usability Scale.

Speaker:
Kay Corry Aubrey is the owner of Usability Resources Inc. of Bedford MA (www.UsabilityResources.net), which specializes in user-centered research and design. Kay has over 20 years of experience applying qualitative research methods and usability testing to consumer and technology products. She has led user research, usability, and design efforts for dozens of consumer and enterprise clients including AT&T, Constant Contact, Affinnova, Monster World Wide, the Massachusetts Medical Society, the Mayo Clinic, and iRobot. She is on the faculty of Northeastern where she teaches graduate courses in usability, user research, and mobile device design. Kay is a managing editor of the QRCA VIEWS magazine.

Your Branding for “Data Driven Decisions - How to Overcome Analysis Paralysis and Create Trends Instead of Reacting to Them”

Speaker: Jacob Jasperson & Remington Tonar, Culture Concepts, Inc.
PRC: 1 Contact Hour in Marketing Research
Date: Wed, Feb 15, 2012
Time: 1:00 pm (EST)
Medium: Upcoming Webinar (Members $0.00 | Non-Members $65.00)
Organization: MRA


Session Description:
The shift in marketing towards data driven decision making has resulted in an abundance of techniques that many organizations find overwhelming, and so they hit the common ones: customer segmentation, customer satisfaction, share of wallet, retention, etc. Traditional research tools like these are undoubtedly better than the alternative; however, the reality is that true data driven decision making transcends transactional data and survey results. The real windfall comes when researchers can ask the right questions, collect the right data, and create trends instead of reacting to them. If organizations want to be able to do this in today’s increasingly complex digital world, they have to change their research paradigm from one that is retrospective and presumptive to one that starts with a more complete picture the consumer’s reality, thinks in the terms and contexts that the consumer does, and attempts to create trends rather than identify them.

Speakers:
Jacob holds his undergraduate and graduate degrees from Marquette University, where he studied marketing and economics. His graduate studies focused on the application of economic theory and empirics to the practice of marketing research in traditional marketing models and macroeconomic models, deriving decisions based on both accounting profit and economic profit. He has years of experience applying his academic work in market research at a publicly traded midcap company, and has worked in a variety of other fields including advertising, real estate, financial product sales, and business development.

Remington earned his BA at Marquette University and his MA from Loyola University-Chicago, where his research focused on the role of narratives and myths in influencing human behavior. His diverse work experiences include marketing and PR for a global technology company, restaurant marketing and PR, non-profit management and communications, political communications, and independent branding, digital marketing, and product consulting for dozens of companies and organizations. He is the Executive Director and co-founder of Solar For America, an educational non-profit startup.